I’m an audience growth specialist with over 20 years experience in Editorial, SEO & Product. I’ve managed content teams for across Microsoft, Global and Ministry of Sound.
I am also former Co-Chair of the AOP Journalism Advisory Board and a keen speaker at industry events like Source Code, in London.
My areas of responsibility have included:
Editorial team management (UK and international)
AI Search Visibility Optimisation - AIO, GEO, AEO
YouTube Optimisation
Content Strategy: competitive analysis, defining the audience needs model, defining tone of voice/content strands, recruitment of team to deliver on required objectives.
News SEO, Tech SEO,
Product Ownership (building new Content Management Systems)
Defining editorial best practice around copyright issues
Media law training for editorial teams
Managing Picture and Video desks
Enabling editorial teams to be the best they can be by improving newsroom workflows or partnering with third parties to super-charge coverage and productivity
