Steven Wilson-Beales
Steven Wilson-Beales
Content Strategist

I’m an audience growth specialist with over 20 years experience in Editorial, SEO & Product. I’ve managed content teams for across Microsoft, Global and Ministry of Sound.


I am also former Co-Chair of the AOP Journalism Advisory Board and a keen speaker at industry events like Source Code, in London.

My areas of responsibility have included:
 

  • Editorial team management (UK and international)

  • AI Search Visibility Optimisation - AIO, GEO, AEO

  • YouTube Optimisation

  • Content Strategy: competitive analysis, defining the audience needs model, defining tone of voice/content strands, recruitment of team to deliver on required objectives.

  • News SEO, Tech SEO,

  • Product Ownership (building new Content Management Systems)

  • Defining editorial best practice around copyright issues

  • Media law training for editorial teams

  • Managing Picture and Video desks

  • Enabling editorial teams to be the best they can be by improving newsroom workflows or partnering with third parties to super-charge coverage and productivity

me@stevenwilsonbeales.com